MA Design Management combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.
Great Reasons to Apply:
- Study business and management from a creative perspective, within a world-leading art and design institution with strong link to the creative industries.
- Apply design thinking to real-world challenges; design collaboratively, engage critically and creatively with others and learn from shared experiences.
- An interdisciplinary course informed by theories drawn from a range of design, business and humanities and delivered through projects, crits and collaborations.
- Gain insight into creative briefs, target audiences and markets, by studying design management in combination with cultures.
- Benefit from diverse potential employment routes including setting up your own business, in-house and external design leadership roles, cultural positions and agency management jobs.
Who should take this course
Design and innovation are key drivers of change generating commercial, social, cultural and ecological value. MA Design Management will give you a leading-edge insight, and the mindset and problem solving skills needed to effectively work in a constantly evolving global environment.
The course combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.
When you join MA Design Management you will have the opportunity to pursue your own design research project; work on real-life business ideas and challenges and team up with fellow students and collaborators from design, business, marketing and IT backgrounds.
The content of the course reflects current knowledge, debates and issues within the disciplines. You will interrogate, through practical projects, a range of perspectives including design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for the management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.
Skills and employability:
The course is designed to support employability and employer engagement, by developing both transferable skills and a strategic perspective of design leadership and management. You will develop research, analytical, communication, business, management and problem-solving capabilities that are directed towards careers within the cultural and creative industries.
You will be equipped with a set of practical skills in project management, change management, enterprise, leadership, branding and critical writing and practice. You will also have the opportunity to customise your studies through major project selection according to your own particular business and cultural design interests and career aspirations.
Throughout the course, there will be regular contact with industry professionals through studio and industry visits, live briefs and guest speaker and networking events. In addition, mentoring programmes can be developed via industry contacts, where students can spend time in real working environments observing management systems in action.
The growth of design management:
Academic and instructional writing on design management has significantly increased, with articles on the subject appearing in major publications such as The Economist, Harvard Business Review, Business Week and The New York Times. The continuing growth of the creative industries in the UK, (now estimated at 6% of GDP), has created employment opportunities for design leaders, design managers and innovative thinkers in this burgeoning sector.
The strength of demand for design management skills in a range of enterprises and organisations is reflected in the career sections of professional networking and employment sites.
Growing job opportunities, in turn, create a demand for educational courses such as MA Design Management, which prepares future design leaders and managers for work in both traditional and new economy models. The last decade has witnessed a growing emphasis by government on the economic value of culture, at the same time as business and management studies have experienced a & cultural turn'.
The cross-fertilisation between business and culture has opened up opportunities for subjects that bridge this disciplinary divide, such as MA Design Management at LCC. The course combines theory with practice, through projects which draw on perspectives from a range of disciplines across business and the arts; covering a breadth of topics from branding, design and innovation processes to anthropology, culture, history and meaning. Design and cultural management opportunities. Design managers oversee design teams and departments to create the optimum product presence, design or brand identity. They are responsible for the operation of corporate design functions and design agencies. Design managers create quality and consistency of studio output and are required to have strong project management and communication skills.
Design leaders strategically champion design across an organisation as a means of innovation and differentiation. They stimulate and facilitate a culture of innovation, collaboration and enterprise within and across disciplines, cultures, companies and industries. Professional roles that encompass design management skills include department managers, creative directors, heads of design, design strategists and researchers, in addition to executives with responsibility for making decisions about design and innovation. Career opportunities that emerge from the study of design business and management are further strengthened by exposure to cultural and critical studies. The latter is a diverse area that draws on sociology, anthropology, philosophy, politics, museum studies, history and feminist theory and develops a discursive capacity for critical analysis and debate.
MA Design Management combines an understanding of management and organisation from perspectives drawn from business, the arts and humanities. The curriculum has a professional focus with a strong emphasis on the development of leadership, management, communication and analytical skills.
Fees & Funding:
Home / EU fee
About Course Provider
University of the Arts London (UAL) is Europe’s largest specialist art and design university. Its unique creative community is made up of six renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.
UAL is the world’s sixth best University for Art and Design in the QS World University Rankings 2018. Offering an extensive range of courses in art, design, fashion, communication and performing arts, UAL is the main talent pipeline to the UK’s creative industries.
Home to a diverse community of over 18,000 students from 129 countries, UAL has a track record for launching and furthering careers. Our graduates can be found in every part and at every level of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars.
Building on UAL’s association with some of the most original thinkers in the arts, students and staff are inspired to challenge convention, generate new ideas and nurture talent. Home to award-winning staff and students for more than a century, UAL’s Colleges are at the forefront of learning, creativity and practice in their specialist subjects. This close-knit College structure offers opportunities for learning and enquiry for people at all stages of their creative development.
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