United Kingdom
Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Selling products is dependent on persuasive and believable information exchange. It's not just about good communication but how it is conveyed choice of effective info and body language can drive relationships and sales. When a salesperson has acquired communication skills they can improve sales and relate better to customers. London TFE offer sales courses in London for individuals to acquire skills needed to be a good sales communicator. This course helps individuals to be better listeners to make customers feel understood and heard. To understand the customer'ss needs values motivations and budget. Also be able to identify what's not working for a customer find out what's missing and what needs to be improved. Most importantly being able to show how products services or special options from your company will help with these matters. This training course is designed to provide the participants with an extensive understanding of Sales Communication. Our expert trainers will equip the participants with the necessary skill sets required to carry out effective sales communication operations. The training will include a thorough understanding of the importance of effective sales communication as well as roleplays and activities to demonstrate the importance of sales communication.

Who should take this course

The Sales Communication is designed for sales personnel in any line of work but specifically the ones who are in direct contact with customers such as sales executives and sales officers. The course helps them to get a clear understanding of the importance of effective communication during the sales process.



Course content

Module 1 - Overview of Sales Communication. What is communication? Different ways to communicate. Different types of communication. What is effective communication? Importance of communication in our daily life. Crucial barriers to effective communication. Overcoming the barriers in communication. Understanding of the communication. Process Definition of verbal nonverbal and para-verbal messages.

Module 2 - Selling - What is selling? What are the seven steps of a sale? Understanding the terms - customer product feature benefits and unique selling point (USP). Identifying the reasons behind a purchase. Who is a salesman/sales executive? Responsibilities of a salesman. Characteristics of a great salesman. Importance of planning coordination and marketing strategies in effective selling.

Module 3 - Verbal and Non-Verbal Communication. Verbal communication and nonverbal communication. Which type of communication is more effective in selling? What are some of the effective questioning techniques that can be used by you to gain customer attention and confidence? Understand the various types of questions. Open-ended close-ended extension questions combination questions priority questions, generalizing and summarizing questions. What is the purpose behind each type of questioning? Guidelines for combining different types of questions to get maximum information out of a customer. Understanding the ADAPT method of questioning. Listening skills Different types of listening SIER hierarchy of active listening. Different types of nonverbal communication. How to use different nonverbal cues while communicating verbally with a customer to maximize the impact?

Module 4 - Handling Objections. What is an objection? What are the types of objections? What are some of the most common reasons behind objection from a customer? How to identify if a customer's objection is real or based on some other factor? Important things to consider before handling objections. Understanding of Objection Handling Techniques. Applying the SLUSA technique in objection handling. Different methods of handling objections. What not to do while handling objections?

Module 5 - Roleplays and activities. This session is to engage every participant in roleplays based upon day-to day sales scenarios. All participants will be given scenarios based on real-time situations faced by sales personnel and they are required to demonstrate their understanding of the training by providing effective solutions to each scenario.

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

Provide us with your contact details, course provider will get back to you.

A representative from London Training For Excellence will contact you soon.