Digital Business Leadership Program Certificate Programme in Strategy

Columbia Business School's Digital Business Leadership Program is an intensive, six-month, multi-modular, digital business and leadership program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.

WHY SHOULD YOU CONSIDER THIS PROGRAM?:

• Develop leadership abilities to lead digital transformation in your respective companies
• Examine disruptive business models in Silicon Valley and learn from leading industry practitioners in New York City
• Access to expert Columbia faculty who are world renowned experts in their fields
• Flexible structure which minimizes time away from work, over a six-month Ivy League learning journey
• Apply your learnings at your workplace through project work, guided by expert faculty
• Graduate with Columbia Business School alumni benefits, with global networking opportunities

Participants might come from large or medium sized firms who are focused on digital transformation innovation within existing industries.

The Digital Business Leadership Program will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the program

Columbia Business School Certificate in Business Excellence

Digital Strategy:

• The 5 Domains of Digital Transformation
• Platforms, Coopetition, and Multi-Sided Business Models
• From Mass Marketing to Customer Networks
• Disruptive Business Models and Asymmetric Competition
• Decoding A.I.: From Science Fiction to Business Application Rapid Innovation
• Innovating Through Experimentation and Minimum Viable Prototypes
• Lean Startup: The Customer Development Method to search for Business Models
• Value Proposition Design and Jobs to Be Done Theory
• Building an Opportunity Portfolio
• Translating the Lean Startup to Enterprise Scale Innovation Organizational Transformation
• Leading Organizational Change
• Data-Driven Decision Making and Quantitative Intuition
• Building Data as a Strategic Asset in Your Business
• Surviving Disruption: Incumbent Responses to a Disruptive Challenger
• The Value Proposition Roadmap: A Customer-Centric Tool for Rapid Change
• Digital Transformation in the Enterprise

In Class & online sessions

Columbia Business School is at the very center of business, pioneering practice and educating leaders through access to dynamic, real-world practitioners.