Al-Hokair has been a name synonymous with entertainment and tourism in the Kingdom of Saudi Arabia and the Arab world since 1965, when the group was established by Sheikh Abdulmohsen Al- Hokair, through his ambitious investment in the entertainment and hospitality industry. Over the last five decades,the group has expanded to include more than 48 entertainment centers and amusement parks and more than 33 strategically positioned hotels across Saudi Arabia and the Gulf States.

The group has also been active in assistingin the development of investment in the field of tourism due to its extensive global experience in the areas of entertainment and hospitality. In turn, this has provided an exclusive opportunity for major international companies in the field of tourism and entertainment to enter the Saudi market through Al-Hokair.

The group's mission is to enhance its leadership in providing the finest types of tourist services and to match international standards in the tourism sector to be the benchmark of Saudi, Gulf and Arab.