Innovations Group was established in 1994 under the name of Innovation Commercial Brokers. The company was formed as a sole proprietorship company spearheaded by its Managing Director, Ashish Nanda.

The company was set up with an objective to provide Relationship Management work within the Promotion, Distribution and Services business. The other line of business which the company was pursuing along with Promotions, Distribution and Services was Commercial Broking for clients for various financial products such as IPO, Investments and Placement of Funds. The idea was to acquire customers and mature the business by converting them for its different product lines by selling and cross-selling. By identifying the customer needs and trying to provide services in those areas where there was an identified need propelled the company to new heights and growth.

The process of acquiring clients was initially from local market and expanded to global markets through mail, telephone, and generation of leads.