Potential Max is a new age consultancy aimed at enhancing personal creativity and productivity, personal and professional growth as well as knowledge transfer and potential development among mid and senior level employees and professionals.

Potential Max operates in 5 broad areas. These are:
- Executive Recruitment
- HR Services
- Business Coaching and Executive and Life coaching
- Training and Development
- Retail Consultancy services.

Based in the United Arab Emirates, Potential Max addresses the needs of clients across the Middle East as well as the Indian sub continent.