The Grooming Company (TGC) is the parent company of three unique grooming concepts founded in the UAE – N.Bar, the Middle East’s first chain of nail treatment bars, 1847, the region's first brand of dedicated grooming lounges for men, JetSet, the region's first ‘wash and blow dry’ hair care concept, and Tilia & Finn, a distinctive & unique beauty lounge which combines grooming and beauty services under one roof. A full-fledged division, WellBe, serves as the company's distribution arm for premium retail grooming products.

The TGC brands are governed by a pioneering formula of absolute perfection, stringent hygiene standards, in-house trained specialists, premium products and a 'no compromise' approach. Within the industry, and among its employees, TGC serves not merely as the parent company of three innovative brands, but also as a philosophy, a culture, and an industry benchmark.