Newsletter Content Creator

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JOB DESCRIPTION / ROLE

Employment: Full Time

Skillset and Software Knowledge Requirements:
• As a Newsletter Content Creator, you will play a crucial role in developing content that captivates and informs our audience.
• We are seeking a candidate with a diverse skill set and proficiency in various software tools.

Here's what we expect:

Advanced Writing and Editing Skills:
• You should possess exceptional creativity in developing engaging and innovative newsletter content, focusing on presenting complex technical topics in a way that's accessible and appealing to a diverse audience.
• A perfect grasp of storytelling techniques, grammar, style, and tone is essential. Proficiency in writing tools like Microsoft Word or Google Docs is required.

Empathetic Audience Connector:

• We value the ability to understand and connect with the audience's knowledge level and interests.
• Your content should resonate, educate, and be approachable, making complex information easy to understand and engaging.

Reader-Focused Strategy Adaptation:

• Excellent analytical skills are needed to evaluate content performance, reader feedback, and market trends to refine the newsletter strategy continuously to ensure maximal relevance and audience engagement.
• You should be adept at using tools like Google Analytics or Tableau to analyse engagement metrics such as open rates, click-through rates, and conversion rates.
• We expect you to be agile, quickly adapting to changing trends, technologies, and reader preferences to keep the newsletter content fresh and relevant.

Cultural Sensitivity and Global Awareness:

• As our audience is global, creating culturally sensitive content that appeals to a diverse readership is crucial.
• You should be knowledgeable in using global news sources and cultural reference tools.

Detail-Oriented Researcher:

• Conducting in-depth research and meticulous fact-checking is a must. Ensuring the accuracy and currency of all newsletter content is vital, especially in the fast-paced realms of VR and AI.
• Your research skills should be strong enough to source, verify, and incorporate detailed information using advanced tools like JSTOR, Google Scholar, or industry-specific databases.

SEO and Digital Marketing Proficiency:

• You should have experience using SEO tools like Google Analytics, Semrush, or Ahrefs, and digital marketing platforms like Google Ads.
• Skills in effectively using keywords, structuring content for better online visibility, and understanding reader engagement metrics are expected.

Email Marketing Knowledge:

• Familiarity with creating and managing email campaigns using platforms like Mailchimp, Constant Contact, or HubSpot is essential.
• You should know how to segment audiences, craft engaging email content, and analyse campaign effectiveness.

Competence with Content Management Systems:

• Intermediate knowledge in using popular CMS platforms like WordPress, Drupal, or Joomla is required.
• This includes publishing content, formatting it attractively, using plugins, and basic CMS troubleshooting.

REQUIREMENTS

Preferred Criteria:
• In addition to the core skills and qualifications, we have some preferred criteria that would make your application stand out. If you possess any of the following experiences and skills, we encourage you to highlight them in your application:

Previous Work Experience:
• We highly value prior experience in writing newsletters, whether for a company or your own personal projects.
• Demonstrating your past involvement in newsletter creation will be a significant advantage.
• We also highly regard a background in composing intricate and academic publications.
• Suppose you have a history of crafting detailed, research-intensive papers or articles demonstrating high intellectual rigour and academic proficiency.
• In that case, this will be considered a strong asset.

Project Management:
• Experience in leading projects from the initial concept to completion is desirable.
• This includes managing timelines effectively and coordinating with multiple stakeholders to ensure project success.

Language Skills:
• Proficiency in additional languages is highly sought after, especially if it involves translation skills or creating content for a multilingual audience.

HTML/CSS Competence:
• If you have experience using HTML and CSS to customize newsletter templates, enhance layouts, and resolve formatting issues, be sure to mention this expertise.

Integrated Social Media Strategies:
• Expertise in leveraging various social media platforms to promote newsletter content, engage with audiences, and boost readership is desirable.
• Familiarity with tools like Hootsuite, Buffer, or Sprout Social will be a plus.

Graphic Design Skills:
• We appreciate the ability to create visually appealing newsletter layouts and images.
• Experience with Adobe Creative Suite (Photoshop, Illustrator) or online tools like Canva is advantageous.

Multimedia Content Creation:
• Skills in creating or integrating videos, podcasts, or interactive elements using software like Adobe Premiere Pro, Final Cut Pro, or Audacity will enhance your application.

Networking and Relationship Building:
• The ability to develop and maintain relationships with industry experts and sources for exclusive insights is valued.
• If you have a strong network, especially facilitated through platforms like LinkedIn, let us know.

Understanding of Legal and Ethical Standards:
• Awareness of legal and ethical considerations in journalism and content creation is desirable.

Specialised Knowledge and Skills:
• While not mandatory, having in-depth knowledge of VR and AI industries, expertise in AI and Machine Learning, knowledge of photography and videography, or proficiency in Linux, shell scripting, Python, and C/C++, or any other major skill, even if it is not directly related to the applied job position can set your application apart.

ABOUT THE COMPANY

Guildhall is the most respected HR & Headhunting Consultancy in the MENA Region.

With deep, extensive knowledge of HR & Recruiting in the region, Guildhall has become a trusted partner of choice for candidates and clients. Starting from an exclusive recruitment agency in Dubai - UAE, Guildhall has grown into an elite service with the ability to cover vacancies in across MENA and Asia-pacific.

Offering tailored Career Sessions and an innovative industry-first membership program designed to save money on core services.

Guildhall is the partner of choice.

Advertise Here

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