Sales Executive

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Employment: Full Time

Sales Executive (Spirits & Wines)

Are you a skilled Salesman with a solid background in Alcohol Beverage Retail Sales?

Our client, a leading wines & spirits distributor in the UAE, is seeking a talented individual like you to join their sales team!

Roles & Responsibilities

• Act as the key liaison between product introduction and buyers.
• Creating an enthusiastic and successful sales environment by increasing sales and distribution of new and existing product portfolios.
• Develop a new customer base and generate strategies that grow market shares, improve customer experience and drive the growth of all product lines.
• Grow the popularity of the company’s products in UAE and other designated trade channels by developing and integrating sales and marketing strategies to increase customer acquisition and retention.
• Perform market research process to determine market requirements.
• Present strong branding to drive growth in existing and new markets.
• Profit and loss responsibility within each trade channel. Nurturing high level relationships with the customers and stakeholders.
• Position each brand opportunity in the market.
• Developing and implementing effective sales strategies.
• Prepare monthly, quarterly, and annual sales forecasts and various other MIS reports related to sales to the management.
• Perform research and identify new potential customers and new market opportunities.

AED 6,000 to 8,000 per month inclusive of fixed allowances.
Additional benefits: Commission


• A minimum of 1-3 years of in Alcohol Beverage Retail Sales experience.
• Thorough knowledge about UAE market.
• Willingness to travel across UAE.
• Ability to influence the customer with high level sales and negotiation skills.
• Must have UAE work experience preferably to the diplomatic corps and duty-free segment.
• Must have UAE driving license.
• Joining Immediate preferred.


At Culture First Recruitment, we have a profound belief that the key to success lies in building a remarkable culture within organizations. Our founder, Ryan Jackson, a visionary serial entrepreneur with a track record of success across multiple industries, had an awakening that transformed the way he approached business.

Ryan’s journey began in a notorious industry that had developed a negative public perception. Despite achieving financial success, he felt something was missing. As profits soared, Ryan found himself falling out of love with business, realizing that he was not aligned with the values of his own company. This disconnection led him on a transformative path of soul-searching.

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