Ipsos is a leading market research group, incorporating major research companies around the world. We are a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world.

We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe.

In the Middle East region, Ipsos is one of the leading research companies operating in seven major Arab countries: Lebanon, Syria, Jordan, Kuwait, United Arabs Emirates, Saudi Arabia and Bahrain and from the end of 2006 in the North African region with two new offices in Egypt and Iraq.