PR & Communication Manager

Job description / Role

Job Objective:
The PR and Communications Manager plays a pivotal role in shaping the public perception of RAK Properties. With the increasing importance of consistent messaging and the current gap in Arabic copywriting, this role ensures that our brand image is enhanced, stakeholder communications are managed effectively, and our messaging resonates with both English and Arabic-speaking audiences.

Key Responsibilities:
• Lead the planning, coordination, and execution of all events, ensuring they align with the company's objectives and brand guidelines.
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Manage media relations, draft press releases, and ensure consistent messaging. Arabic copywriting is a priority to bridge our current communication gap.
• Manage relationships with media houses, journalists, and influencers.
• Draft compelling press releases in both English and Arabic, highlighting company milestones, project launches, and other significant news.
• Create and distribute media kits for major events and launches.
• Respond to media inquiries and arrange interviews, press conferences, and other media interactions.
• Monitor media coverage and report on PR outcomes.
• Assist in the development and execution of internal communication
• Coordinate with various departments to ensure consistent external messaging.
• Draft and edit Arabic content for various communication materials, including press releases, brochures, newsletters, and digital platforms.
• Manage communications with key stakeholders, including shareholders, partners, and regulatory bodies.
• Ensure timely and accurate dissemination of information.
• Stay updated with the latest trends in PR and communications to bring innovative ideas and practices to the company.
• Ensure compliance with the company’s policies , rules and procedures related to Health , Safety and Environmental Management.

Requirements

Requisite Qualifications:
• BA/MA degree in Marketing, Advertising, Communications or a related discipline

Experience Requirement:
• At least 5 years of work experience in Public Relations in Real estate.
• Should be highly self-motivated with a strategic approach to the work and an expert in networking with a firm grasp of the real estate market in UAE.

Skill Sets:
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in dealing with company spokesperson; comfortable and skilled in handling broadcast/interviews
• Outstanding communication and negotiation ability
• A team player with leadership skills

About the Company

RAK Properties is one of the leading property development and tourism infrastructure firms in the UAE.

With proven excellence in a wide range of projects including mixed-use community developments, strategically placed retail shops, health spas and hotels, RAK Properties Public Joint Stock Company (PJSC) plays a central role in shaping the lifestyle of residents of the United Arab Emirates.

Founded in 2005 from the vision of His Highness Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, RAK Properties delivers high-quality and professionally managed projects that provides its customers with the highest level of service, while maximizing the value of their investments.

RAK Properties has sound capital of AED 2 Billion. The Initial Public Offering (IPO) of RAK Properties in early 2005 was over subscribed by almost 57 times. In its mission to lead the development of real estate and tourism infrastructure in Ras Al Khaimah. RAK Properties aims to attract foreign investors of repute to launch state of the art projects, including luxurious hotels, resorts and malls. In doing so, RAK Properties serves as a catalyst for a dynamic property market in both Ras Al Khaimah and the wider United Arab Emirates.