New East has been serving automotive businesses since 1992. We are the largest importer & distributors of aftermarket automotive parts in United Arab Emirates. We are a proud member of Auto Parts Member Group (APMG) an industry-recognized organization that certifies and aims to create a support community for all Auto Parts Merchants in Dubai.

People are at the heart of everything we do at New East. We continually invest in our highly skilled team,to ensure we progressively advance our organization and meet the future needs of the automotive aftermarket.

Being the best in our field is the trademark of our company. We consistently strive to achieve zero lost sales and zero late deliveries for each and every customer.