RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing.

RBBi is one of the first and possibly the only agency across the Middle East specialising in Usability & User Experience producing usable digital solutions for several regional as well as global brands. RBBi is also the only agency in the region to have built their own, in-house usability lab, housed with state-of-the-art tools and practices.

RBBi's Performance arm provides a scientific approach to marketing by interpreting the 'big data' to provide insights and actions that focus on enhancing digital advertising performance.