Brand Management Skills: Creating and Managing Your Corporate Brand

"Your brand is the promise you make to your customers, it's your reputation in a nutshell, it’s not just about being different, it's about being relevant."

Brand management is the process of creating, promoting, and maintaining a company's reputation and image.

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

This two-day course will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second day will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

LEARNING OUTCOMES:

Define what a brand is (particularly a strong brand) and what branding is about Define various types of brand architecture and brand extension Identify your brand’s products, the features of those products, and their values Write a mission, vision, and style statement for a brand Describe the basics of positioning a brand Understand the basics of creating a visual identity, including a brand name, slogan, and logo Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints Effectively plan an internal and external brand launch Monitor and evaluate your brand, and understand how to respond to the results

SMART Management Training and Consultancy is a UK-based work training provider. We specialize in providing you with high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).