Telemarketing – Using the Telephone as a Sales Tool

"Telemarketing is not about pushing products, it's about understanding needs and providing solutions."

Telemarketing is a method of direct marketing in which a salesperson contacts potential customers by telephone in order to solicit sales or gather information. This can include outbound calls, where a salesperson initiates the call, and inbound calls, where a customer calls a business in response to an advertisement or other form of promotion.

Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix.

The goal of Telemarketing training is to equip salespeople with the skills and knowledge they need to effectively communicate with potential customers and close sales over the phone.

LEARNING OUTCOMES:

Build trust and respect with customers and colleagues. Warm up your sales approach to improve success with cold calling. Identify ways to make a positive impression. Identify negotiation strategies that will make you a stronger seller. Create a script to maximize your efficiency on the phone. Learn what to say and what to ask to create interest, handle objections, and close the sale.

SMART Management Training and Consultancy is a UK-based work training provider. We specialize in providing you with high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).