Copywriting for Beginners Part 3 of 3: How to Persuade

About this Course:

Your success as a copywriter depends on your ability to persuade.

As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.

Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.

I'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency. I have written in all of the channels-offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide. I got married, bought a house, and raised two kids on my copywriting salary alone.

In case you're wondering, I've been teaching copywriting since 1995.

Why take this course:

• This course teaches you how to write copy that persuades people to buy.
• I teach you the tips and tricks I've learned in over 30 years of writing effective copy.
• At the end of this course, you'll know how to write copy that generates results. You'll know how to craft copy that persuades.

Course structure:

This course is divided into three sections. - Section one is all about persuasion. - You'll learn how to give your sales pitch a proven structure - I'll show you how to write using features and benefits - You'll learn how to write copy that overcomes objections - We'll cover testimonials, guarantees, deadlines and other tactics that persuade people to buy - Section two is all about offers.

You'll discover why your copy needs an offer:

• We'll look at the two main categories of offers
• And I'll share with you the many ways you can use offers to boost the power of your copy to persuade
• Section three is all about keeping your readers hooked.
• You'll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy
• I'll show you how to make your copy more effective by making it conversational and personal
• This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter.
• I use dozens of examples from the real world of copywriting-both offline and online-to teach you to art of writing persuasive copy.

Is this course for you?

• I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn't just entertain or inform-but generates results.
• If you need to write persuasive copy for a living, then this course is for you.

Take this course:

• Learn more about the course by reviewing the course description and course outline below.
• Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.

Basic knowledge:

• You must know how to write in English
• You must have a basic understanding of sales and marketing concepts
• Ideally, have taken Copywriting for Beginners Parts 1 and 2

Who this course is for:

Aspiring copywriters

Course Completion Certificate

What you will learn:

• Write persuasive copy
• Write using features and benefits
• Overcome objections
• Overcome doubts with testimonials
• Craft compelling offers
• Use deadlines and guarantees to boost response

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