Introduction to SEO and Keyword Research

Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube.Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.

SEO monitoring tools like Google Search Console make it easy to get instant data on page-specific or site-wide search engine performance. Users can find information on which queries yield the highest amount of traffic for a given date range, as well as the position a page ranks for specific keywords.

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Everyone who wants to learn the concepts of SEO and keywords

Certificate

• Website Planning and Creation

• Domain Name Registration

• Domain Selection

• Hosting and its types

• Basic knowledge of World Wide Web

• Website wireframe and architecture

• Basics of developing and designing a website

• Usability & user experience of a website

• Why to say yes to responsive website

• Website competitor analysis

• Website navigation and optimizing according to user friendly interface

Introduction to SEO

• What is search engines

• Difference between portal and search engines

• How search engines work

• What is SEO

• SEO techniques (On page and Off page)

• Difference between White hat, Black hat and Grey hat SEO

• What is the need of SEO

• Things to consider before starting SEO of any website

• What is Ranking

• How Google rank a website

• Get familiar with the basic terms like crawlers, robots and spiders

• How to choose a best search engine

Keyword Research

• Introduction to Keyword research

• How and why to choose right keywords

• Different types of keywords

• How to do Keyword analysis

• Keywords density analysis

• Tools for keyword research

• Competition analysis

• Localized keywords research

On Page Optimization Steps

• Introduction to On page optimization

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