Have you ever thought of the way in which marketing trends and opportunities can be identified? Would you like to learn the techniques and skills in conducting marketing audits, design an effective marketing communication strategies, and in profiling the local and international market? The City Business School's diploma course in Marketing Communications Theory and Practice will cover the above-listed topics. This course will provide an introduction to the basic concepts of marketing, communication theories related to marketing and how it applies to the commercial world of today. Using City Business School innovative model of teaching, learners will have the ability of applying what they learn in theory to real business situations. They'll learn from industry-experienced tutors and benefit from their vast knowledge and experience.
This diploma course in Marketing Communications Theory and Practice will provide participants with the skills and knowledge needed to build a successful career in a sector that is dynamic and creative. City Business School Diploma course will focus firmly on developing the expertise needed by an individual to analyse, plan, anticipate and control an effective marketing communication, in ways that is profitable to an organisation. This course will provide the basic understanding of Marketing Communications Theory and Practice which serves as the base for the rest of the program. Participants will learn hoe communication can help in achieving an organisation objective.
Who should take this course
This diploma course will teach you how to use communication tools, advertising tools, promotion tools, PR tools, social and digital media tools, personal selling and interactive tools, and marketing tools, to help organisations achieve their marketing and communication objectives. This course will provide the theory and practice in the types of activities you will be required to perform in your role as marketing manager and personnel in any organisation. This course aims to provide individuals with the necessary skills and knowledge needed for the management of marketing communication and brand support role within an organisation. It explains the relationship between marketing and communications and also provides knowledge on the techniques and theories of research, and its application to marketing communication.
At the end of this diploma course, you will be awarded with a diploma in Marketing Communications Theory and Practice, and will also be able to:
- Analyse and respond to marketing communications objectives by applying the theories and principles of marketing and communications.
- Develop creative solutions to address the challenges in marketing communications.
- Implement, plan, evaluate, and monitor projects by applying the principles and theories of project management.
- Develop competencies in communication, analytics, and decision-making together with the qualities of self-reliance, responsibility which will promote an individual contribution to organisations.
- Evaluate the effectiveness of various initiatives in marketing communications and so much more.
All course materials are included in the course fee
All our qualifications are assessed on the basis of written course works.
About Course Provider
City Business School offers students a well-balanced college experience via online courses. We are nimble enough to honor your individual needs as a student while our years of experience provides exceptional online training that will help you achieve your career and life goals. At CBS, we get to know you and celebrate your successes. Then, we help you turn those successes into a fulfilling career.
How to enroll?
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