Certified Brand Manager®

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands. It covers: »» The roles and responsibilities of brand management; »» How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand. »» The different levels of the brand (e.g., elements, attributes, personality & core values) »» How each plays an important role in developing & maintaining strong relationships with customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for those who interact with brand managers and those who are responsible for marketing goods and services. »» Brand Managers and those responsible for managing the function »» Marketing managers, product managers, product marketing managers and others responsible for marketing products »» Business managers and others wanting to become more knowledgeable about the role of the brand and its impact on the business

AIPMM

PLANNING /Building Brand Management Programs - Introducing Brands and Brand Management - Exercise: What do brands mean to me? - Creating a Brand Strategy - Exercise: Examining strong brand positions - Creating and Executing Brand Marketing Programs - Exercise: Brand elements MEASURING Brand Performance - Creating a Brand Equity Measurement and Management Process - Exercise: Marketing assessment questionnaire GROWING & SUSTAINING Brand Equity - Creating a Strategic Brand Architecture - Maintaining the Brand Long-Term - Exercise: Brand extension evaluation

Built upon the strong experience in the manufacturing sector, which its founders developed in Sweden during the 90’s global expansion, LEORON evolved into the dominant training institute that offers a comprehensive set of training and development solutions.

Today, we are globally recognized as one of the leading educational providers of American and International certification programs.

LEORON’s courses are delivered by unrivaled global experts and facilitated by the best training managers in the industry. Our training programs offer a comprehensive suite of knowledge that is accredited by relevant industry institutions. Through powerful content, gamification and applied learning, our program offers a great way of building professional skills and competencies.

We offer training and development solutions in all strategic corporate functions, including corporate finance, HR, Supply Chain, operations, engineering and quality, etc. Our content-based programs are certified by leading institutes and academies, both on a local and global level.

We are locally accredited by KHDA and TVTC, whereas our list of global partners includes APICS, APMG International, AFP, IIA, ASQ, PMI, HRCI, IFMA, IABFM, CAIA, CISI, GARP, IACCM, ILM and many more.

HR Consultancy - we offer competency framework development, training needs analysis, capability and capacity building, strategic talent acquisition and much more. Our clients can gain more, whether they are facing difficulties re-organizing their brand, equipping their workforce with an extra set of skills or aiming to assess competencies within an existing structure.