UAE, Sharjah
Dates flexible (2 weeks)
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Whether you are looking for a new career in digital marketing or just wish to add digital to your existing skillset this Digital Marketing Business course will prepare you to acquire the right skills through extensive training on all major digital marketing domains.

This course is designed to help you excel in major digital marketing domains including search engine optimization - SEO - social media pay-per-click PPC - Google Adwords Web analytics content marketing email and mobile marketing.

Who should take this course



Certificate Awarded

Course content

Digital Marketing Overview - 3 Hours:

  • Marketing in the digital world
  • Integrated marketing - The Phygital
  • Global trends in Digital Marketing
  • Digital channels - Paid Owned and Earned
  • Fundamentals on the primary asset- Website
  • Careers in digital marketing
  • Skill development in digital marketing

Social Media Marketing - 5 Hours:

  • Social Media Overview
  • Power of Social Media
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn

Google Adwords - 5 Hours:

  • Google Adwords Fundamentals
  • PPC -Search Engine Marketing
  • Display Marketing
  • YouTube Marketing

SEO - 5 Hours:

  • SEO Overview
  • How Search Engines work
  • Keywords
  • Onpage Optimization
  • Offpage Optimization
  • SEO Tools

About Course Provider

The Accountants & Auditors Association (AAA) is the national accountancy body of the United Arab Emirates. We are a not-for-profit organization and have Undertaken Key strategic initiatives to develop the accountancy and finance profession in the country. The Association was established in 1997 through a federal mandate with the key objective of building capacity of the national accountancy and finance profession in line with best global practices and standard. We actively work with related authorities to propose the accounting and auditing standards in the country , suggest new regulatory standards for the profession. We deploy the highest standards of ethical and professional conduct to our members.

AAA's mission is to serve our members, the profession and society. We support the Ministry of Economy ‘s vision of achieving 100 professionally qualified UAE nationals in the field of accounting practice by the year 2021. Our core values are: credibility and transparency, professionalism, continuing professional development, effective relationship and partnership management, and community & public service.

How to enroll?

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