In this course, students explore the role of marketing research in the overall marketing effort, the research process and the most common approaches/techniques used. Marketing research is critical to helping marketers make decisions. Students explore the information needs of marketers, develop the research process, and discuss sampling techniques and data collection methods of primary data. Particular emphasis is placed on explorative research: the first and key step into marketing research. Students will analyze company cases to evaluate if, when and how use marketing research tools and will work to complete a marketing research project. The course is aimed at allowing you to grasp the relevance and contribution of marketing research within the overall marketing and management decision making processes.
About Course Provider
Established in the last century in the canton of Zurich, Switzerland, SSM transferred to Rome to meld the quality of Swiss Education with the rich cultural heritage of Rome.
The Swiss School of Management (SSM) Dubai is an accredited center of the Swiss School of Management in Switzerland.
SSM in Dubai is represented by Learners Education FZ LLC with its registered office Creative Media Free Zone in Fujairah and its marketing office in ABT 5 Building, Al Tawun,Sharjah located near the border with Dubai.
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