The Art of Storytelling

Storytelling is an age-old art which has become a key skill in the modern world. 10,000 years ago, the tribe leaders sat their communities around fires and passed on the wisdom of the ages through stories that captured the hearts and minds of their village folk.

In today's world, stories have evolved to a variety of mediums and have transcended the fireplace and verbal delivery to the digital screens of movies, vlogs, memos, social updates and so much more.

Even though the mediums have evolved, our minds have not. Therefore, storytelling itself has very much remained the same in principal. What has evolved tremendously is the accuracy and science behind storytelling based on cognitive psychology and neuropsychology, which gift us with incredibly efficient and simple formats that transform any regular person into a master of inspiration and a catalyst for action.

With all the noise evading our daily lives - whether at the workplace or in our homes - we cannot afford to not make our ideas stick in the minds of our listeners and drive the future forward. However, driving the future forward means connecting with our internal and external clients at the deepest of levels.

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, which will be charged where applicable

This course is designed for any individual who is specifically required to communicate effectively to a person or group of people within any organisation or public setting.

Key positions that will deeply benefit from this workshop are Entrepreneurs, C-Suite Executives, Heads of Departments, Project Managers, in addition to professionals involved in Marketing, Communications, Sales, PR, Customer Service, and HR.

Certificate of Attendance

The deeper the connection, the stronger the result. Storytelling bridges the gap between the mission, vision and objectives of the company/department and the team or individual that is responsible for its implementation. With storytelling, you can shift beliefs, engineer the culture, engage employees, drive performance, and cure inefficiency and fear within an organisation and in the market.

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.