Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, training new creative leaders who are responsive to continually changing contexts, infrastructures and technologies and engendering a new wave of creative leadership. Graduates will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.
Who should take this course
This programme is ideal for those looking to enhance their expertise, develop creative and design-thinking mindsets or change careers. Current students on this programme include:
- Early-career professionals
- Mid-career professionals
- Advanced career professionals
The Programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices and digital technologies. Centring on the interrelated domains of broadcasting, film and experience/brand, the Programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing, and communication/digital media design. The Programme offers: subject contextualisation, looking at new imperatives and multiple media forms for storytelling in an age of alternative facts and fictions; Grounding in traditional skill sets involving narration, script writing, production design, direction, casting, photography, filming, lighting and sound recording; Training in coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), visual design,, virtual/augmented reality and social media; Real-world contextualisation and information through visiting and guest lecturers from key industries and practices; Cross-School and College interdisciplinarity opportunities through joint projects and mixed environments alongside industry projects and visits to key practitioners.
About Course Provider
The Royal College of Art is the world’s leading university of art and design, placing at Number One in the 2015, 2016, 2017 and 2018 QS World University Rankings.
Wholly postgraduate and specialising in teaching and research, the RCA offers the degrees of MA, MPhil and PhD across the disciplines of applied art, fine art, design, communications and humanities. There are over 1,750 Master’s and doctoral students and more than 1,000 professionals interacting with them - including scholars, art and design practitioners--along with specialists, advisers and distinguished visitors.
The College is rightly proud of its graduates' achievements. Alumni from the RCA form part of an international network of creative individuals who have shaped and continue to shape the culture surrounding all of us – from the landscape of our cities to the furniture and appliances in our homes, and from the clothes we wear and the films we watch to the work we experience in galleries and the cars we drive.