MA Graphic Branding and Identity

Course summary:

Understand, translate and communicate brand stories graphically. MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding.

This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. Driven by intelligent enquiry and evaluation, you will explore the strategic thinking underlying brands and look at how that strategy can drive creative expression.

Anyone Interested.

Course details:

Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression. Look around you and you will see examples of the power of brands; on the high street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions. This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies.

As well as developing a deeper knowledge of branding and graphic design, you'll gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application. Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product, for us, is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive.

This course is taught within the Design School.

Fees & Funding:

Home / EU fee

University of the Arts London (UAL) is Europe’s largest specialist art and design university. Its unique creative community is made up of six renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.

UAL is the world’s sixth best University for Art and Design in the QS World University Rankings 2018. Offering an extensive range of courses in art, design, fashion, communication and performing arts, UAL is the main talent pipeline to the UK’s creative industries.

Home to a diverse community of over 18,000 students from 129 countries, UAL has a track record for launching and furthering careers. Our graduates can be found in every part and at every level of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars.

Building on UAL’s association with some of the most original thinkers in the arts, students and staff are inspired to challenge convention, generate new ideas and nurture talent. Home to award-winning staff and students for more than a century, UAL’s Colleges are at the forefront of learning, creativity and practice in their specialist subjects. This close-knit College structure offers opportunities for learning and enquiry for people at all stages of their creative development.