Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

E-marketing or Online marketing refers to advertising and marketing efforts that use the web and other digital media to drive direct sales via electronic commerce in addition to sales leads from websites or emails. This course will help you develop a thorough understanding of the principles and practices of using the internet and other technologies such as social media and mobile phones to market goods and services. It examines the various business models employed in e-marketing and explores techniques and methodologies for conducting e-market research and developing competitive intelligence in an organization. In addition the course details processes for planning and implementing a comprehensive e-marketing strategy using alternative pricing strategies customer acquisition and retention strategies advertising and promotion and distribution channels.

Who should take this course

Marketing/sales directors and executives. E-commerce specialists. Digital marketeers. Product/service managers.



Course content

Module 1:

E-Marketing in Context. What is e-marketing? Strategic e-marketing and key performance indicators (KPIs). The e-marketing plan.

Module 2:

E-Marketing Environment. Global E-Markets. Ethical and legal considerations.

Module 3:

E-Marketing Strategy. E-Marketing Research Connecting with customers. Online Segmentation targeting differentiation and positioning strategies.

Module 4: E-

Marketing Management Product/Service - The Online offer Price. The Online value Place. Internet channels for distribution Promotion - E-Marketing communication (owned paid and earned media). Customer Relationship Management.

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

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