Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Brand is the marketing practice of creating a name symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets Brand management is the analysis and planning of how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. This course designed to introduce delegates to brand management highlights the importance of developing consumer insights and sound brand strategies. Through a deep understanding of consumers's mindsets and multiple branding perspectives you will be able to effectively build manage and strategically position brands and plan your marketing efforts.

Who should take this course

Brand Managers, Heads of Brand, Marketing Managers, Marketing Directors, Product Managers.



Course content

Module 1 Introduction to Brand:

  • What is a brand?
  • The value and importance of brand to your business

Module 2 Key brand characteristics and attributes:

  • Attributes of strong brands
  • Brand image and associations Assessing your brand

Module 3 Brand Management:

  • The purpose of brand management
  • The brand equity concept

Module 4 Brand Building:

  • 4 steps of building a strong brand
  • The positioning framework
  • Strategic brand management process

Module 5 Brand Strategies:

  • Brand architecture Brand Hierarchy
  • New products/services Brand extensions Reinforcing and revitalising brands

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

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