Road Café was established in the beginning of year 2001. It launched its first outlet in Aug of the same year. These outlets serve hot drinks, cold drinks and pastries. These services are provided to its customer using drive thru concept. Its targeted customer are motorist on highways. Currently, it is running this business in Eastern and Central province, Saudi Arabia. Road Café imports products to make these drinks from Italy, USA and Germany. Road Café is a whole seller for these materials to coffee shops in local market.