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Job description / Role
Purpose of the Role:
Implementing BTL activities within Egypt.
Key Responsibilities
- Collaborate with internal stakeholders and external agencies to lead brand activities.
- Monitor and track brand's market share and performance to identify risks and opportunities.
- Co-leading the P&L with the brand manager to derive the brand's profitability.
- Fully leading all the brand's promotional plan from idea to execution.
- Assist the brand manager in budget tracking for the brand.
- Closely monitoring brand performance and working to achieve its targets.
- Conduct regular market & trade visits to have full competition overview, consumer insights and monitor brand performance.
- Working closely with the category's cross-functional team (finance, sales & SC) to achieve target KPIs.
- Support in the implementation of the brand's digital strategy.
- Leading all the packaging development and ensuring effective implementation.
Requirements
- University Graduate
- Fluency in English
- 1-2 years of Prior Experience in Marketing or sales.
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.