Campaign Manager

Job description / Role

Introduction:
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities:
Campaign Manager

Definition & objective of this role:
- The Campaign Manager acts as project manager for marketing campaigns in a collaboration of dedicated teams (DT).
- Plans, coordinates and executes a compelling journey that drives objectives set for a marketing campaign.
- Owns the campaign end-to-end execution.
- And is accountable for campaign performance and revenue goals.

Detailed roles responsibilities and deliverables:

Planning of campaigns/projects to meet business and revenue objectives:
- Partner with other roles within marketing to understand campaigns/projects, to determine the best execution scenarios mix to meet the project objectives and provide feedback on projects/content.
- Provide project insights to leverage in defining the proper audience, the value proposition, and the campaign narrative.
- Support of other functions within marketing to develop content strategy, help to identify content gaps and opportunities for messaging.
- Design end-to-end projects, that meet revenue targets, by creating a compelling journey using digital, programmatic, and non-digital tactics at each stage.
- Apply buyer insights and past performance data to make decisions about the ideal tactic mix.

Manage Execution of Projects:
- Plan and submit budget requests based on historical data and tactic mix, manage the project budget;
- Set up project names/codes and projects' offers in IBM tools;
- Issue purchase orders towards suppliers and own the Invoice Payment Verification (Process verbal) process.

Optimize & Reporting:
- Collaborate with DT to track and report on project performance: against targets and benchmarks, and create an optimization plan
- Manage execution of optimization with the DT

Requirements

Required Technical and Professional Expertise:
- Campaign management or digital strategy; deep experience in executing marketing strategies and plans
- Digital and Social marketing knowledge and experience
- Be a strategic thinker, willing to collaborate across multiple stakeholder groups, including internationally, to test and iterate their ideas to get the best possible outcome
- Able to provide clarity
- Ability to influence others, good negotiation skills
- Be enthusiastic, collaborative and able to work in a fast-paced environment, willing to collaborate across multiple stakeholder groups, to test and iterate on their ideas with clarity.
- Must be able to execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment
- Exceptional project management skills
- Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)

Preferred Technical and Professional Expertise:
- Digital Marketing Experience
- Digital Media Experience
- B2B Experience
- Industry Knowledge

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life at IBM
What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You at IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.