Communications Manager & Public Relations Leader

Job description / Role

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines & solutions that are connected, responsive & predictive. Through our people, leadership development, services, technology & scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:

Partner with business leadership to manage branding, product or services promotion, and to provide functional expertise. Participate in long-term plans, and contribute to the overall business strategy. Drive customer communications program success in areas of marketing communications, digital communications & events management. Seasoned expertise in a field comprising of different approaches, methodologies, techniques & processes. Communicates solutions in own Function with impact on other Functions.

Essential Responsibilities:

- External Communications
- Support the NEA leadership team in external speaking & media engagements by developing speaking platforms & creating differentiated messaging & proof points
- Provide communications counsel to both the NEA President & CEO, along with other members of the leadership team, in their media appearances. Coordinate briefing documents for executive engagement with public stakeholders.
- Raise GE's local profile as a digital industrial company; secure a leading, favorable share-of-voice relative to competitors.
- Formulate & execute a relationship-based communications plan with key editorial staff.
- Oversee processes, procedures & practices for managing media relations activities in NEA to ensure consistent, compelling & compliant messaging in support of business
- Partner in identifying & assessing local / business emerging issues & developing crisis communications plans for potential significant threats to the GE brand. Maintain issues heat map.
- Coordinate with the corporate communications team & ensure alignment, integrated messaging & execution of GE campaigns & thought leadership platforms such as the industrial internet, advanced manufacturing, infrastructure financing, & the importance of innovation.
- Identify opportunities to increase the visibility of NEA senior executives by developing communications strategies & platforms to gain broader media exposure - telling a "One GE" story.
- Provide recommendations on strategic speaking opportunities at leading forums relevant to GE.
- Write & edit op-eds, speeches, presentations, talking points & other communications materials for the NEA President & CEO, as well as relevant senior
- Manage relevant agency relationships & build on monthly, quarterly & annual metrics.
- Social Media
- Oversee integrated creative content strategy for external positioning & storytelling.
- Define long-term scope & growth patterns across social channels for NEA.
- Evolve the presence of market & business leadership on GE's channels.
- Internal / Culture Communications
- Lead communications planning & deployment for NEA. Manage internal communications channel & rhythm, tracking ROI to ensure the best engagement mechanisms. Partner with HR to deliver an employee engagement program to create awareness, celebrate wins & drive GE culture.
- Be a strategic & trusted communications partner to leadership teams, providing guidance on complex, sensitive & business critical priorities, to enable an aligned & winning culture through a transparent & contemporized communications approach, as well as provide counsel on when & critically, when not to communicate.
- Support executive communications: developing messaging; writing; directing webcasts/webchats; video production; planning & executing all-employee & function meetings, etc.
- Support leaders with technology & product messages to empower & inspire employees.
- Partner across businesses to ensure messaging & communications tools & materials are aligned.
- Support the internal content & platform strategy for communications - locally, regionally & globally.
- Promote & seek opportunities to elevate NEA stories to the Corporate level.

Public Relations Leader:

- Support the MENAT Communications in driving unique & impactful content for regional markets.
- Work with regional partners to support awareness of GE's unique selling proposition through thought leadership pieces, speaking opportunities, interviews and partnerships.
- Develop, implement & recommend media relations campaigns & journalist management approach.
- Effectively mine & create news stories & article content, in addition to the press release cycle.
- Coordinate with regional teams to support the identification & assessment of key issues.
- Support the alignment of the regional communications team on crisis communications plans.

Requirements

Qualifications/Requirements:

- Bachelor's degree.
- 8-12 years in a combination of corporate communications, journalism & agency experience with a focus across communications sub-functions - external, internal / culture, social media - within an organization or complex global business, recognized for its successful strategies in communications.
- Proven track record of delivering on a recognized, contemporary communications strategy in support of business objectives, including digital & social media.
- Excellent news judgment, with understanding of what makes winning news stories for multiple, diverse audiences. Strong media contacts & experience working with multiple countries
- Experience in crisis communications and management.
- Demonstrated strength in building relationships with traditional & non-traditional media, & ability to drive a consistent message through diverse channels.
- Ability to understand & communicate complex business, legal, regulatory & technical issues.
- Demonstrated experience briefing executives & facilitating top-tier media interviews.
- Outstanding written & verbal communications skills.
- Creative, thoughtful, persuasive storyteller. Ability to take a stand, push back, appropriately argue for company position, and disagree without being disagreeable.

Desired Characteristics:

- Team player; ability to work independently & manage multiple projects in a fast-paced environment.
- Ability to work under pressure. Detail oriented, self-starter, energetic & able to thrive in an environment of rapid change.
- Keen interpersonal skills, strong executive presence & experience working with senior leadership.
- Ability to build effective internal relationships in a highly matrixed global environment & earn the respect & trust of colleagues.
- Business acumen & external focus, curiosity & creativity.
- Willingness & flexibility to travel when necessary.

Locations: Egypt; Cairo

About the Company

GE is a diversified technology, media and financial services company, dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and oil and gas, GE operates in more than 100 countries and employs over 300,000 people worldwide.

GE's Oil & Gas business is a leader in the development and delivery of advanced product and service offerings for the global oil and gas industry. As a consequence of the rapid expansion of its technology base, GE's Oil & Gas is capable of addressing the largest and most complex engineering and application challenges entirely from its own worldwide resources. So whether it's the world's largest LNG compression trains, re-injection of high sulfur gas, enhancing the safety and productivity of the world's oil and gas pipelines, or equipment for the production of oil and gas from harsh environments, GE is leading the charge.