Job closed
Job description / Role
Purpose of the Role;
The role of shopper & customer marketing Key retail & e-commerce works to deliver the triple between the shopper, customer & Unilever brands. With 120 key retails accounts & 5 E-customers this role purpose is to channel's topline sales growth , profitability & increasing share of shelf in stores through different trade & shopper activities .
Key Responsibilities
- Monitoring of Perfect store online KPIs & ensuring the right implementation of our 7 omni channel assets.
- Design fit for E-comm exclusives promotions that drive our brands conversion rates online
- Design & land online campaigns for E-commerce launches & customer specific events
- Design & plan Trade terms for new E-commerce customers openings
- Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online .
- Management of channel trade investment & activities
- Perform shopper insights research activities to support activities & planning cycle.
- Creating Customer marketing annual plans tailored to fit every customer dynamic.
- Monthly trade schemes & Exclusive promotions for the channel.
- Management of annual trade contracts.
- leading joint business planning with top customers.
- Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake.
- Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print.
- Design & plan creative E-comm specific activities to increase brands conversion rate online.
- Work closely with Customer category development team on annual sales plans & trade support for the channel.
Requirements
Knowledge
What qualifications, skills, knowledge, understanding, experience and/or training are necessary to perform the role?
- Experience in FMCG trade marketing .
- Ability to analyze sales data & get insights out of it
- Ability to understand and analyze market shares & competitive landscape .
- Basic FMCG terminologies knowledge .
- Negotiation skills.
- Presentations skills .
- Ability to plan & execute instore events with effective cross organization communication .
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.