Digital Sales Development Senior Executive

Job description / Role

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.

SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.

JOB PROFILE

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Senior Executive, you will work with a team focused on sourcing and nurturing demand to grow SAP's Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.

KEY RESPONSIBILITIES AND TASKS

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

- Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process
- Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
- Nurturing leads received from other demand generation functions and progressing stalled pipeline
- For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global proces
- Digital Sales Development Senior Executives generate and qualify leads through proper means, and nurtures aging leads and opportunities, and eventually hand over fully qualified leads to their assigned account executives for further sales progress
- The Digital Sales Development Associate will be co-located in the Digital Hub. They will join territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

Campaign Execution & Lead Management:
- Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert
- Support and cooperate with Corporate Marketing, Field Marketing, Solution Specialists and Account Executives
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
- Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
- Pass qualified leads to Sales resource for opportunity management and execution
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Training & Enablement:
- Assist in activities to enhance demand generation and product/solution skills
- Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
- Complete and validate all requested enablement in a timely manne

Requirements

EXPERIENCE AND LANGUAGE REQUIREMENTS
- 5+ years of experience in Demand Generation or Inside Sales environment
- Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
- High volume activity working environments, involving phone and a CRM/ Contact Management System
- Fluency in English & German required
- Fluency in any other regional language preferred
- Bachelor's degree or equivalent business experience

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

About the Company

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.