Events Manager

Job description / Role

Job Description
The Event Manager plans in conjunction with the end-to-end campaign strategy to support the Category/Program and portfolio business and revenue objectives.

The Event Manager:
• Project manages F2F experiences
• Uses WW Event Kits for portfolio event series that needs to be executed in the GEOs
• Leverages Event Report Analysis to provide insights on event performance; work with Marketing Performance Manager on corrective action plan as needed
• Manages the allocated event budget and EST and all related tools (EST-CTEBA, GRP/EIT, MFR…)
• Assumes responsibility for Events Process Compliance
• Implements post event follow up plans and drive a cadence to ensure responses are captured and nurtured
• Significantly broadens the impact of our events with comprehensive, surround digital tactics to acquire new audiences, deliver greater value and capture remote leads, through execution

Key Responsibilities
Managing customer events collaborating with Market Managers and aligned by Diamond Team (s)/Countries. In charge end-to-end from planning, execution and lead management

The role requires a strong understanding of the demand generation campaign process end to end from planning to tactic execution with a specific focus on events.

You ensure all deadlines are met for on-time in-market delivery of campaigns. Ensure all planning information is complete to enable tracking of results. Review campaign results and recommends adjustments. Adheres to the marketing process, business controls and demonstrates proper application of the marketing tools. Maintain flexibility to respond to business stresses and gaps while keeping program execution on course.

Work on end to end campaign planning, management, execution and results analysis
• Define, plan & execute tactics in accordance with the given budget to achieve defined targets
• Assist team with planning requirements; provide recommendation by leveraging global assets or best practices
• Build business case and ensure response lead management is in place
• Monitor and measure event performance, take any corrective actions when necessary
• Provide campaign learning and recommendation for better enablement and execution

Interact with internal and external teams
• Manage agency relationships, prepare briefs for agencies and make sure services delivery is in line with expectations
• Interface with necessary worldwide, European focal points, program owners around tactic planning & execution
• Share and/or adopt best practices and apply lessons learned with marketing teams in Bucharest, in European countries or worldwide

Requirements

Required Technical and Professional Expertise
• Event Management Experience
• 3-5 years of marketing experience
• Strong verbal and written communication skills, demonstrated leadership skills, and project management skills.
• Deep understanding of marketing data, segmentation, and metrics
• English - native or proficient level

Preferred Tech and Prof Experience
NA

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Preferred Education:Bachelor's DegreeCommissionable:No

Key Job Details
• Country:EG
• State:AL QAHIRAH
• City:CAIRO
• Category:Marketing & Communications
• Required Education:Bachelor's Degree
• Position Type:Early Professional
• Employment Type:Full-time OR Part-time
• Contract Type:Regular
• Req ID:202554BR

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.