Posted
Ref: LP539-1049
Job description / Role
About the role
• Strategic campaign leadership: lead the strategic planning, development, execution, and optimization of comprehensive global marketing campaigns that align with business objectives and Strategic Value Proposition goals, to customizes campaigns for diverse global markets while maintaining consistency.
• Content production agency management: selection, engagement of overall management for a given campaign. The campaign manager engages with suppliers, with the help of the Content strategist when needed.
• Lifecycle management: oversee the entire campaign lifecycle, from conceptualization to customer conversion, ensuring that each phase meets strategic goals.
• Cross-functional collaboration: work closely with Sales, Customer Value Propositions, Strategic Marketing, Zones, and Business Lines to develop targeted campaign strategies that resonate across different regions and business lines. Adapts campaigns for regional relevance and backup planning related to assets and events coordination.
• Complex project management: use advanced project management skills to manage complex campaigns, leveraging data-driven techniques for decision-making and optimization. Responsible for the campaign roadmap.
• Performance analysis and reporting: establish and track campaign KPIs with the help of the data and digital team, using insights to steer campaign adjustments and achieve desired outcomes. Pro-actively obtaining latest data to determine when pivoting strategy.
• Budget: manage campaign budgets, ensuring efficient allocation of resources and financial accountability.
• Stakeholder engagement: build and maintain strong relationships with internal stakeholders and external partners, ensuring alignment and collaboration on campaign objectives.
Requirements
About you
• Bilingual proficiency in English and French.
• Strong listener with a passion for B2B and client-focused outcomes.
• Agile, curious, and responsive to change with a creative spirit.
• Exceptional communication and leadership skills, with the ability to inspire and coordinate cross-functional teams.
• A robust understanding of global market dynamics and cultural nuances.
• Proficient with communication tools (PowerPoint, Klaxoon, etc.) and eager to learn new ones
• Experience with gen AI tools is a plus
• Proven success in leading large-scale, multi-channel campaigns with measurable results
• Strong analytical skills to assess campaign performance and pivot strategies as needed
• 10+ years of experience
Department
Products and Marketing
Orange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience and knowledge in global communication solutions, together with our understanding of multinational business and local support in 166 countries and territories, ensure that our customers receive a consistent, global solution wherever they do business.
About the Company
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.