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Job description / Role
about the role
Purpose of the job
- Develop and implement strategies to promote Orange products and services.
- Help Orange improve its online visibility, increase organic traffic, and implement effective digital marketing strategies
- Generate leads, increase online sales, and help achieve marketing goals.
Duties and responsibilities
- Managing the digital marketing calendar
- Creating digital marketing reports
- Tracking digital marketing performance
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Optimizing landing pages for SEO
- Work with editorial and marketing teams to drive SEO in content creation and content optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO
- Collaborate with cross-functional teams, including marketing managers, designers, content creators, and developers, to execute digital marketing strategies and campaigns
Requirements
Job specifications
Education
- University degree in Business background with a bachelors degree in marketing or business
Experience
- 1-2 years of experience in SEO and Digital Marketing.
- Solid experience with digital marketing channels, including SEO, PPC, social media, and email marketing
- Solid experience with analytics tools (e.g, Google Analytics, Google search console, SEMrush, Looker Studio)
- Knowledge of ranking factors and search engine algorithms
- Knowledge of HTML, CSS, and JavaScript development
- Up-to-date with the latest trends and best practices in SEO
Skills and abilities
- Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
- Expertise in social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
- Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
- Good organizational and time-management skills
- Very good English both spoken and written.
About the Company
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.