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Job description / Role
Purpose of the job
Run targeted campaign in alignment with marketing team to diversify customer usage and revive silent base through tailored fit offers
Duties and responsibilities
- Analyze multiple datasets & create relevant segmentation to identify opportunities and quickly turn insights into marketers and sales initiatives.
- Run targeted campaign in alignment to diversify customer usage and revive silent base through tailored fit offers
- Looking after Orange cash base, wallets activity to meet the company requirements and achieve -channel targeted contribution margin
- Use marketing intelligence, customer insight & analysis to understand their audiences and the effectiveness of their campaigns
- Understand and report against engagement program KPIs, forecast, track, analyze and report on activity
- Work with key stakeholders across company and internal partners to improve the campaigns
- Use and improve the campaign briefing process
- Use test and learn approach to campaigns to ensure continued success.
Requirements
Job specification
Education
- University Degree BA, Economics, Marketing
Experience
- A minimum 2 years of experience in marketing & CVM
- A minimum of 2 years of experience in the telecommunication sector or relevant industry
Skills and abilities
- Strong knowledge of marketing fundamentals & strategic thought process
- Customer Oriented
- Good strategic thinking based knowledge in marketing
- Strong financial & budgeting skills
- Excellent communication & interpersonal skills
- Strong negotiations skills & Problem solving skills
- Excellent presentation skills
- Experience in highly flexible and challenging environment
- Demonstrate ability to achieve set results while working under pressure
- Ability to simplify complex issues and presents them in laymans language
- Effective managerial skills
- Planning & strategic thought process
- Ability to transfer knowledge
- Demonstrated ability to achieve set results
- Knowledge of Egyptian market
- Ability to work within a multi cultural environment
About the Company
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.