Senior Marketing Manager

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

Develop & implement marketing strategy and plan. Manage the implementation of all marketing activities related to advertising and promotion for existing and future products offered by Cairo Festival City, through BTL and ATL advertising and effective utilization of the media and public relations opportunities, with the objective of meeting targets and company objectives relating to awareness, image building, and growth, as well as ensuring that representation of the project is consistent with its branding and market positioning as a leading Real Estate project in the region.

What you will do:

Responsible for:

Marketing Strategy

• Develop and maintain marketing strategy and a full-fledged marketing plan comprising of promotions, events, campaigns, loyalty programs to build CFC image and awareness, develop advertising and PR campaigns, assist sales and leasing teams to achieve their goals & meet business targets and prepare market research as requested.

Marketing Budget

• Manage preparation and monitor expenditure of annual marketing budget and approved BAF's marketing budget with the objective of effective utilization of the budget and achievement of desired financial outcome for all marketing initiatives, targeting growth and profitability.

Implementation of Marketing Plan

• Manage, coach, direct and outline team responsibilities to ensure the best and most efficient implementation of the plan and its tactical activities as per the approved strategy. Provide leadership, motivation and support to the Marketing team.

Advertising

• Manage in-house Artwork Station and contracted advertising agency in coordination with CFC Management, liaising with them, and monitoring campaigns and solutions being developed by the agencies so as to meet creativity standards. Ensure compliance to the brief and brand corporate identity.

Public Relations

• Manage the PR agency in coordination with CFC Management, developing a yearly public relation plan and maintaining positive relationships with the media as well as sourcing-out local or regional public relations opportunities to get maximum exposure for the project via press releases and coverage of events and activities.

Team Management & Leadership

• Lead and coach subordinates in the team ensuring that the right calibre of people are selected, trained and well-motivated to carry out their duties taking into account the competencies required to handle the varied nature of clients and that they have the necessary skills & capabilities and are trained & motivated to perform their job effectively in order to achieve business objectives.

Communication

• Maintain proper communication with CFC Management and update the team on the progress in the marketing strategy and marketing plans, liaising and building good relationships with different departments as well as with peers and other staff members of the company.

CSR
• Lead the development and implementation of a CSR annual strategy for CFC .

Events
• Supervise and oversee the Events Team to develop a well thought-out events and promotion strategies and plans that drive visitation to the city and creates an exceptional experience for the residence.

Online Strategy
• Develop a comprehensive plan to fully leverage company online platform and social media to activate and engage customers online through managing the social media agency and digital platforms including but not limited to website , applications screens etc.

Job Context:

• Alignment with stakeholders and business partners, of all SPVs, to ensure smooth operations.
• External relations with agencies and suppliers to ensure quality and delivery of products.

Required skills to be successful:

Job-Specific Skills:
• Vision, creativity and good understanding of advertising, comm, events, digital and PR

Behavioural Competencies:
• Leadership, ability to manage simultaneous jobs and set priorities. High trouble shooting capability. Ability to work under pressure

Requirements

What equips you for the role:

Minimum Qualifications and Knowledge:
• Bachelor's degree in marketing or Business Administration or Mass Communication

Minimum Experience:
• 12-15 years of experience (at least 10 years in marketing Real Estate )

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.