Online Brand Manager - L'Oréal Professionnel

Job description / Role

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Professional Products Division for the position of Online Brand Manager – L'Oréal Professionnel for the Professional Products Division. This is an individual contributor role. You should have at least 2-4 years of work experience in marketing, brand and product management background. The location of the job will be in Mumbai.

Key Responsibilities:

• You will build, activate and implement brand activations across online channels (ECommerce, Social Commerce and Others Digital Mediums).
• Plan and activate new launches across all online touchpoints.
• You will manage online brand imagery and visibility, by creating and adapting content
• You with liaise with relevant ECommerce and Digital managers to activate brand campaigns across online channels.
• Monitor on-platform campaigns campaign performance.
• Co-own the on-platform media management with performance marketing team.

Key Competencies:

• Needs a balanced profile of marketing / brand understanding, with a knack for digital marketing. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected.
• Prior experience in similar roles in a BPC (Beauty & Personal Care), FMCD (Electronics), New Age Media (OTT) and D2C brand is preferable.

Key Relationships:

• Internal Interactions: Brand, E-commerce, and Digital Teams.
• External interaction with media and digital agencies.
• Reporting into the Marketing Head.

Requirements

Physical Demands (e.g. % travel):

• Travel will be need based

Education:

• MBA

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.