Marketing and E-Commerce Officer

Job description / Role

Marketing and E-Commerce Officer - Qatar Airways - Erbil

As the Marketing & E-Commerce Executive you will be supporting Commercial/Country Manager in the development, planning and implementation of all marketing & e-commerce sales activities as defined in the annual Marketing Plan. You will also support in development, integration and execution of all marketing activity so as to drive revenue and grow loyalty of all QR products from all distribution channels and targeted audience as defined in the country portfolio.
* Support Commercial/Country Manager in the structure and implementation of the marketing plan to optimize Qatar revenue
* Supporting the development, integration, and execution of profitable and effective customer engagement and multi-channel marketing strategies that will drive customer acquisition, retention, and cross-sell efforts.
* Delivering the IBE revenue and online penetration targets set for each financial year as determined by HQ commercial
* Developing a promotional strategy that enhances the product position and meets revenue objectives
* Support sales team in the development of target–oriented campaigns based on customer segmentation and market intelligence.
* Source and share market research, insight and trends that will improve the quality of the campaigns delivered in the market
* Ensure accurate tracking and monitoring of budget utilization and raise any areas of concern to the Commercial/Marketing manager in a timely manner
* Prepare budget utilization reports that improve understanding and effectiveness of spend
* Ensure brand, messaging, style and tone consistency is always maintained
* Support the Commercial/Country manager in the development and execution of integrated campaigns across multiple media platforms to support key distribution channels including but not limited to: Travel trade. qr.com, FFP program, directs CTO/ATOs
* Deliver events and exhibitions to the required organization and company standard
* Monitor promotional/giveaways/collateral stock
* Support the sourcing and day to day management of external suppliers and agencies for various projects such as advertising campaigns, events management

Requirements

* Relevant bachelor degree combined with three or more years of experience in a marketing environment, preferably in the Tourism/Aviation field.
* Proven and sound knowledge of travel industry, business acumen with strategic marketing, planning and analytic skills.
* Excellent oral and written communication skills and have a proven ability to develop and maintain relationships at all organisational levels
* Ability to demonstrate creativity and initiative
* Dedication to deliver and meet team and business objectives, working outside of standard business hours if required
* High degree of computer literacy, with strong presentation skills
* Proficient in the use of Microsoft Office applications, specifically MS Word, MS Excel and PowerPoint.

About the Company

Qatar Airways is proud to be one of the youngest global airlines to serve all six continents, and thanks to our customers’ response to our offerings, we are also the world’s fastest-growing airline. We connect more than 150 destinations on the map every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service from our home and hub, the Five-star airport, Hamad International Airport in Doha, the State of Qatar.

Travel today involves a mix of short, medium and long-haul segments, with more people travelling than ever before. With the breadth of network coverage today, virtually no destination is unreachable. This is why the commitment to service is paramount; as our guests are travelling farther and more frequently than ever before, the experience on board is an important part of the journey itself.

Since our launch in 1997, Qatar Airways has earned many awards and accolades, becoming one of an elite group of airlines worldwide to have earned a 5-star rating by Skytrax. Voted Airline of the Year by Skytrax in 2011, 2012, 2015 and most recently in 2017, Qatar Airways has won the confidence of the travelling public. We have accomplished these goals by focusing on the details – how we run the business, and how you experience our airline.