Maximising profitability is important to all retailers. To do this you need to know how to best presentyour products. Effective visual merchandisingcan help promote the image products and services of retail businesses. Eye-catching product displays and store layouts attract customers and encourage them to buy. This course is designed to provide you with an understanding of how to use visual merchandising to attract customers get the most from your floor space and promote your products more effectively tomaximise your profitability.
Who should take this course
Retail store/branch managers. Store owners. Visual merchandising coordinators. Display team managers. Sales promotion managers.
Module 1 - Attracting customers. Customer lifestyles and buying behaviours. Retail image and the importance of visual merchandising and display.
Module 2 - The shopping environment. Store facade and windows. Colours and lighting for shopping impact. Fixtures and Fittings Ambience (the feel of the store).
Module 3 - Layout and Merchandising. Making best use of space and layout. Developing floor plans Merchandise Placement.
Module 4 - POS materials and promotions. Ticketing and signage. Promotional Planning. Creating special displays to promote a specific product or offer.
Module 5 - Display materials and guidelines. Sourcing display materials and hiring borrowing or making props. Visual merchandising and display standards VM and display guidelines.
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.