Web and Digital Marketing Associate

Job description / Role

Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Internal Firm Services - Other

Management Level
Associate

Job Description & Summary
The Web and Digital Marketing Associate is responsible for executing the Marketing & Comms strategies for PwC Middle East through digital channels.
This role supports, executes and measures digital marketing activities and programs.Working closely with the PR and Marketing teams, as well as Lines of Service (LoS), the associate drives digital initiatives and results, focusing on improving processes and establishing best practices.

Primary duties and responsibilities:

Financial:

- Prepare invoices and payments for online campaigns and digital platforms.
- Internal Process
- Execute regional online digital strategy and initiatives, in coordination with the Digital Marketing Team Lead, PR and Communications Team Lead, and the Marketing & Communications Director
- Produce detailed insights and analytics that measure effectiveness of campaigns and overall traffic across all digital channels to be shared with the leadership (Paid Ads, Social Media, Web Analytics & SFMC)
- Launch and optimise paid campaigns on social media platforms and Google Ads.
- Manage Salesforce Marketing Cloud (SFMC) journeys and email send outs
- com, making sure to implement regular site updates, monitor stats, and optimise the content
- Enforce web branding standards, including photo and visual asset use
- Drive special website-related projects (e.g.search engine optimisation) managing implementation timelines accordingly.

Learning & Growth:

- Serve as integral member of global digital teams within the PwC network to contribute to corporate direction and initiatives
- Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

Requirements

Knowledge, skills, and abilities
Education:

- Bachelor's degree in Computer Science, Online Marketing, or related field
- Certifications in Digital Marketing platforms preferred

Language:

- Fluency in spoken and written English.
- Fluency in spoken and written Arabic.

Overall Experience

- 1-3 years of experience in working with any website CMS platform and executing online campaigns on social media and google ads platforms.
- Experience in digital marketing and digital campaigns execution. (Social Media Display & Google Ads)
- Experience in Adobe Experience Manager or any similar website CMS (e.g. Wordpress)
- Experience within the Middle East is preferred
- Experience with analytics platforms (e.g.Adobe SiteCatalyst, Google Analytics, Mixpanel etc.)
- Experience coding in HTML/CSS/Javascript is preferred
- Experience in Salesforce or any CRM is preferred
- Experience in native reporting and analytics from social media platforms (X, Linkedin, TikTok and Instagram)

Knowledge and Skills

- Strong analytical skills with the ability to derive insights from data and translate them into actionable recommendations.
- Knowledge with marketing and email automation platforms
- Knowledge in SEO & SEM
- Background about service offering for all PwC LoS and industry sectors in the Middle East
- Excellent time and project management skills
- Excellent communication skills
- Excellent writing skills
- Ability to research and stay up to date with trending technologies and opportunities within the digital space
- Ability to interact effectively with people of all levels to accomplish objectives
- Experience with data manipulation and querying.
- Familiarity with data visualisation tools and reporting presentations

About the Company

At PwC Middle East, we've set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.

We're a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.

PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.

We're striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we're proud of the strength that comes from all our different backgrounds and experiences and we value everyone's uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.

If you're looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you're a future PwCer.