Digital Marketing Executive

Job description / Role

Role

- The Digital Marketing executive will drive the digital marketing efforts, this position is responsible for design and optimization all digital materials as per the company standards, Marketing Automation, SEO, PPC and affiliate marketing, and search activities.
- This position will focus on using analytics to drive engagement and conversion.
- The position will serve as a subject matter expert in digital strategies, striving to optimize new acquisitions, nurturing, and conversion through various digital media campaigns and landing page tests. Responsibilities
- The Strategy & Execution, Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns. -
- Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs. -
- Partner with the Marketing team to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads..

Responsibilities: Operations:

- Carries out office mailing and filing in a timely fashion.
- Prepares Purchase Requests/requisitions for stationeries and office supplies.
- Managing and developing marketing campaigns.
- Researching and analyzing data to identify and define audiences.
- Conducting promotional activities.
- Organizing and distributing financial and statistical information.
- Overseeing campaigns on social media.
- Evaluating the effectiveness of campaigns.
- Reporting on trends and statistics across all digital media platforms.
- Supporting digital marketing initiatives.
- Handling product and service launches though the social media channels.
- Editing marketing material if needed.
- Researching market trends.
- Identifying and engaging with Guests.
- Developing and sourcing content for digital platforms.
- Maintains and updates marketing Mailing List.
- Records and processes monthly attendance record for the department.
- Performs common and related duties and special projects as may be assigned.
- Maintains the highest standard of guest care and service.
- Have good knowledge of all hotel facilities and be able to answer guest questions.
- Be up to date with all F&B activities and special promotions.
- Maintains and replenishes brochures, fact sheets, F&B Flyers
- Organizes own time and set up priorities ensuring maximum use of working day.
- Reports to work punctually in proper and neat uniform complete with name tag at all times
- Ensures full knowledge of hotel's and area properties, facilities and services.
- Communicate well at all levels dealing with the various administrative demands placed by the pressurized working environment.
- Flexible to adapt to sudden increase in working hours if and when working demand arises.
- Ensure comprehensive and up to date knowledge of properties' unique selling points, features, amenities, services and policies.
- Ensure that MH&R Sales and Marketing Policies and Standard Operational Procedures are adhered to at all times.
- Attends departmental and communication meeting as requested by Department Head

Administration:

- To report any equipment failures/problems to the Maintenance Department
- Pass any maintenance requests to the Maintenance Department.

Requirements

- Must possess excellent commercial and analytical skills.
- Ability to work with abstract data, analysis and consolidation.
- Must be proficient with MS-Excel, MS-Word, MS-PowerPoint and MS-Outlook.
- Must be familiar and worked with hotel reporting tools.
- Strong business ethics.
- Must be multi-tasking and goal oriented.
- Ability to communicate effectively in oral or written form to all levels of management.
- Ability to Analyse data and effectively report findings/observations.
- Minimum two years' experience in sales & marketing in luxury hotel or tour operator or airline.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.