Manager Advertising

Job description / Role

The Company:

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

Role Purpose:

Plan and deliver strategy for campaigns and promotions, above the line (ATL) and below the line (BTL), for Ooredoo that establish and reinforce the desired Ooredoo image and corporate culture. Lead the advertising and communication to ensure all Ooredoo's external communications and advertising meet commercial and corporate strategic objectives. Enhance competitive market performance within agreed deadlines, standards and budgets.

Key Accountabilities & Responsibilities:

- Creation and publication of all marketing material in line with marketing plans by planning and implementing promotional campaigns related to postpaid small and large screens.
- Create and approve communication briefs and manage relationships with agencies and suppliers to execute the briefed campaigns and ensuring consistency of approach and conformity within approved corporate standards, allocated budgets and expected launch dates
- Create and deploy successful marketing campaigns, media plans (ATL, TTL, BTL) related to postpaid small and large screens and own their implementation from ideation to execution. In addition to Monitoring and reporting on effectiveness of marketing campaigns and communications, gain insight and assess against goals.
- Actively lead, build and manage all segments marketing communications and social media content to produce high quality publications and materials on time and within budget
- Evaluate effectiveness of communication by conducting and developing surveys, inquiries and other elements of communication performance management, in order to have a benchmark to compare future products to.
- Develop the marketing roadmap that highlights all postpaid small and large screen deliverables, themes, topics, timing, and marketing channels to be used to promote the product/service/launch.
- Managing the production of marketing materials, and collaterals including Red Buzz and arranging for an effective distribution among sales channels
- Build and design new creative growth strategies and lead ANA project/digital initiatives for both prepaid and postpaid through digital marketing campaigns from concept to execution
- Designing, building and maintaining digital project/digital initiatives social media presence and assess performance against goals and KPIs.
- Identify project/digital initiatives trends and insights and optimize spend and performance based on the insights
- Evaluate End to end customer experience across multiple channels and customer touch points to optimize user experience
- Develop new strategic digital approach and opportunity to increase visibility among competitors
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
- Other duties as directed by supervisor or other superiors.

Requirements

Qualifications/Requirements:

- 5-6 required years of experience based on progression ladder in a similar environment relevant experience in advertising or promotions in the telecommunications sector;
- Well informed on the Kuwaiti advertising and media sector
- Good knowledge of MS Office applications like Excel, Word etc.
- Excellent command of both written and verbal Arabic and English
- Creative flair and excellent presentation skills

Note: you will be required to attach the following:

- Resume / cv

About the Company

We are a leading international communications company delivering mobile, fixed, broadband internet, and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, we are guided by our vision of enriching peoples lives and our belief that we can stimulate human growth by leveraging communications to help people achieve their full potential.

Formerly known as Qtel Group, we have a customer base of 92.9 million and reported revenues of USD 9.3 billion in 2012.