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Job description / Role
Shopper Marketing Specialist - Levant & Iraq
Develop and implement customer/channel specific category plans based on category and shopper insights to grow market share within category
JOB SUMMARY
Define & Execute category planning through developing quarterly and monthly category plans for:
• Assortment
• In Store Activations
• category management
• Set Perfect Store KPIs as Per Shopper Mission
• Define BBIS solutions For Driving Market Development And Category Segmentation
• Support the annual account Joint Business Planning process through data analysis and opportunity identification tailored made by customer
• Support new product introduction from On Shelf & Off Shelf Plans
• Run customer specific category management projects
• Use and leverage account specific category and shopper insights
• Lead Updating related Category TCPs along with Customer Audit & Step for set Categories
• Derive Differentiated Customer Marketing Plans by Channel and Customer as per the Brands JBTD & shopper missions
• Ensure product availability and visibility
• Measure and review category performance
• Provide support to account manager in monitoring and analyzing retail margins, OSA, Service Level and customer profitability
• Manage and monitor perfect store tool in Jordan for Set Category and Lead the Execution
• Lead analysis on EPOS data across account and provide plans to overcome issue and tap into opportunities in store
Requirements
KEY REQUIREMENTS
• 3-5 years of experience in one of the following areas:
• Working on in-store and off-shelves Marketing or Trade Marketing
• Creative agency backgrounds working with FMCG clients
• Very good planning skills
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.