In 1945, our founder, Abdul Latif Jameel, began his quest to help meet the expanding need for consumer choice in personal transportation and opened his first automotive outlet in Jeddah, Saudi Arabia. In 1955, the company was appointed as a Toyota distributor, placing an initial order of four vehicles.

Sixty years later, our relationship of mutual respect with Toyota Motor Corporation has enabled us to transform ourselves from a modest Saudi-based company into a global automotive business, delivering end-to-end service to our commercial clients and retail customers in 10 countries. Our pioneering development efforts have taken us from that single purchase to being one of the leading independent Toyota distributors in the world, helping Toyota and six other leading automotive brands deliver success.