In 2010, ADIB had introduced its new brand identity as a symbol of a new promise. For two years, we’ve conducted extensive research to identify ways to better meet your needs. You wanted banking to be simple, sensible and transparent, making everybody feel at home and respected. You wanted a bank that would be on your side, one that worked as if your success was the source of its own success.

You are seeking a bank that can deliver unique solutions because it is guided and inspired by the timeless rules and principles of Shari’a. These are the core pillars of the banking we want to deliver to you: Banking as it should be.

We have worked hard to implement these simple but powerful promises in the way we do business. We have introduced a number of new offerings and improvements already. We simplified a number of processes – from the way we open accounts to the way we deliver financing solutions. We have brought ADIB closer to you by rapidly expanding our network to 70 branches and 460 ATMs. We have extended branch opening hours in our in-mall branches and introduced a 24-hour branch at the Abu Dhabi Airport. We have launched an upgraded version of e-ADIB Internet Banking that is safer and more convenient. We have launched numerous products and services. But what won’t change is our priority, which remains your satisfaction.