In 1979, Royal Prince Mohammad Bin Abdullah Al Faysal initiated the Al Safi Project by establishing the farm in Sahbaa valley, Kharj region – 120 kilometers southeast of Riyadh. In addition to covering the entire range of the dairy foods industry, which includes rearing cattle and yielding raw milk, the farm has also established an integrated private factory. This factory processes and packs fresh milk, long life milk, as well as its various subsidiaries.

Today, the Al Safi Dairy factory enjoys a well-respected and global reputation, and is considered as one of the most advanced dairy farms in the world. Moreover, according to the Guinness World Book of Records [1998 edition], Al Safi is internationally recognized as the largest integrated dairy farm in the world.

Furthermore, in 1973, the Danone group became the largest nutrition company in Europe after it decided to enter into diversified partnerships and mergers with small and large companies that comprised of various commercial aspects.

In 2001, the Al-Faisaliah Holding Group and International Danone Group formed a joint venture between Al Safi and the French dairy. The joint-venture allowed Al Safi-Danone to become the region’s largest dairy company possessing 32,000 cattle heads of the Holistine herd —renown for its efficient and effective milk production— and about 13,000 cash cows, producing more then 450,000 liters of milk per daily, i.e. 165 million liters per year.