Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets. Enhance is the trading name for Matrah Cold Stores LLC(MCS) which remains the name of the legal entity.

Enhance was established as a partnership between W. J. Towell and Spinneys in November 1967 and commenced activities in 1969. Spinneys had been operating since 1962 in Oman providing catering services for the oil companies. In 1992, Spinneys was acquired by Inchcape and then in 1999 W. J. Towell purchased Inchcape’s shares in MCS resulting in the Company being wholly owned by W.J.Towell & Co. L.L.C.