Since its launch in 2009 as the Middle East’s first online magazine, Savoir Flair and its pioneering founder, Haleh Nia, have been at the forefront of fashion in the region.

Savoir Flair is the fashion, beauty, and culture expert, having established itself as the region’s leading women’s website and one of the most trusted names in digital with the simple yet revolutionary mission of presenting international fashion within a regional context – and showcasing regional talent across an international stage.