Designing a Dress or Creating a Dream. Sohad Acouri is a man who cannot do one without the other. The Lebanese-born designer is one of the brightest stars in the fashion galaxy of the UAE, his collections a trail of astral light across Dubai Fashion Week and every other major couture event across the Middle East and Europe. The uniqueness of Shads’ signature evening wear and wedding gowns has taken his talent and his footprint onto the catwalks of international haute couture and has earned him an Ingredient Branding Partnership with Swarovski Elements.